Redbull Air Race
Broadcast id's proposal
Done at Kompost
Role: Look development and graphic design
The Red Bull Air Race, established in 2003 and created by Red Bull GmbH, is an international series of air races in which competitors have to navigate a challenging obstacle course in the fastest time. Pilots fly individually against the clock and have to complete tight turns through a slalom course consisting of pylons, known as "Air Gates".
Redbull called a contest to redesign its event on Redbull TV. From creation of new id's to the on-air image. The idea of the proposal of the ids was to recreate the flight of the airplanes in an abstract space of geometric shapes where they left a trail formed by the corporate colors of Redbull simulating the smoke they give off in competition.