This proposal for the the Formula 1 on Antena 3 and Nitro is based on a 3D image that conveys power and speed, without the need to rebuild a hyper-realistic environment. We want to express the power of the machines and the idea of race by building dynamic elements (car / circuit) and the montage with the audio effects.
We create a narrative for both opening title and for the ID, that explains an idea of global sequence / race.
Opening title: construction of a machine / car, as an assemblage of parts. Floor space opens and is built by a coating of squares.
ID: the idea is the race and competition between two cars in a duel on a circuit that is built from the foreground.
As for color contest, we remain in a corporate palette with both channels, to reinforce the idea of brand among A3/Nitro and Formula1.
See full project on Behance