Formula 1
Image proposal
Client
Antena 3 Tv
Credits
Done at Zeligstudio
Creative Director: Ana Zelich
Art Direction: Thais Altès
This proposal for the the Formula 1 on Antena 3 and Nitro is based on a 3D image that conveys power and speed, without the need to rebuild a hyper-realistic environment. We want to express the power of the machines and the idea of race by building dynamic elements (car / circuit) and the montage with the audio effects.
We create a narrative for both opening title and for the ID, that explains an idea of global sequence / race.
Opening title: construction of a machine / car, as an assemblage of parts. Floor space opens and is built by a coating of squares.
ID: the idea is the race and competition between two cars in a duel on a circuit that is built from the foreground.
As for color contest, we remain in a corporate palette with both channels, to reinforce the idea of brand among A3/Nitro and Formula1.
See full project on Behance
![](https://cdn.myportfolio.com/efc1d3fc5340006794a31825e01b27c7/ccc1b472-4edd-4a5e-a88c-b0e317d100b7_rw_1920.jpg?h=5e5db58ba7f3b34497dd36a98cf7e302)
![](https://cdn.myportfolio.com/efc1d3fc5340006794a31825e01b27c7/f5a5b556-5b5c-445e-ad82-2ebbec1e12c1_rw_1920.jpg?h=fd081de474e3917247196e769172224e)
![](https://cdn.myportfolio.com/efc1d3fc5340006794a31825e01b27c7/748853d3-3ae5-4860-adc7-2565fe9bf0f8_rw_1920.jpg?h=5d57a6349d0ca13b6511e6d60f80ed0b)
![](https://cdn.myportfolio.com/efc1d3fc5340006794a31825e01b27c7/2b746fc9-9da9-43d3-a964-7226162353ad_rw_1920.jpg?h=7654a83fc5f4a299f3054687aee31d48)
![](https://cdn.myportfolio.com/efc1d3fc5340006794a31825e01b27c7/67808ef9-e3fb-4d26-8a56-03dff32c1791_rw_1920.jpg?h=5a14b88e3f58895155c3226fe9233fd0)
![](https://cdn.myportfolio.com/efc1d3fc5340006794a31825e01b27c7/b428c437-1bd3-4819-a6e4-7f7c6340722c_rw_1920.jpg?h=892c8ae0d4e18e20760acc6d70e8cd8f)
![](https://cdn.myportfolio.com/efc1d3fc5340006794a31825e01b27c7/c6db2c38-11aa-4d98-8d0f-7839c0b51bba_rw_1920.jpg?h=988b125144b9a9de2d57b96eb13698d1)
![](https://cdn.myportfolio.com/efc1d3fc5340006794a31825e01b27c7/b34f3be4-0ca9-4489-8860-74eeef89d437_rw_1920.jpg?h=173fbf6bdddde8d60a12a63bf41c2b5b)