The prestigious American cosmetic brand entrusted us for the fourth time in a row with the creation of a stylized CGI film for one of their bestseller double wear foundation. 

We designed an elevated look to harmonize seamlessly with the vibrant energy of the urban city landscape. We explore different lighting techniques to match the day and night light situations and use our sense of playfulness and sophistication to make this a fun and elegant crafted film. 

We are excited to bring into the world one more time this fresh look for Estee Lauder’s Double Wear Foundation products.


Client: Estée Lauder
SVP CD @matthew_parr + VP CD @jveksler2
Producers @jamiefreedman_ + @pgmaxwell
Assistant AD @marcocrema
Brand leadership @sdlf12Director: @laceystudio
DP: @eriksohlstrom
Choreography: @stephengalloway
PD: @freyjabardell
Editor: @instagrahamsam
MU @jenmyles
Hair @mustafayanaz
Styling @shibonleigh
Nails: @nailsbyemikudo
Talents: @karliekloss @imaanhammam and @lovegrace_e
Shoutout to the mesmerizing @tajzon

CG Direction & Production by Playful
Creative Direction: Pablo Alfieri
Executive Producer and CGI Coordinator: Agustina Santkovsky
CGI artists: Nikolai Pulger, Nacho Velasco, Macs Riedel, Pablo Alfieri, Thais Altes

Thanks for watching :)